Irwin Video have completed the fourth promotional video in a series of films for CoreRFID. Cheshire based CoreRFID have been very pleased with the series of promotional films that we have produced for them. This year alone, CoreRFID have commissioned four case study films which show how their clients benefit from their RFID products and services.
The latest promotional film case studies Street CraneXpress, a Sheffield based company which uses CoreRFID’s CheckedOK for its lifting equipment inspection system.
Filming the Promotional Video
Filming took place at Street CraneXpress’s offices and workshop. Director Eddie Irwin and camera operator Steven Thomas began with filming an interview with James Eastwood, the Operations Manager at SCX. The crew then staged a number of scenes which included filming one of SCX’s engineers inspecting crane equipment. A SCX employee was also drafted in to play the role of a customer. One of the shots involved mounting a camera to a hoist and lowering the camera towards the engineer on the ground.
A crane mounted camera was used in the case study film for CoreRFID
Some additional filming was later arranged at CoreRFID’s offices in Warrington, to film a brief interview Richard Harrison, their Technical Sales Director.
Editing the Film
At the editing stage, the answers from the interview with James were carefully edited to create the narrative for the film. Shots from the engineer and customer scenes were creatively overlaid. Music and titles were then added to produce a highly engaging and informative promotional video.
This promotional film was the fourth in a series of case study films produced for CoreRFID this year. The first case study film was filmed in Selby, North Yorkshire, and featured CoreRFIDs asset management tracking system used by Industrial Chemicals Limited. In the summer, we travelled to Ireland to film a further two case study films with Hoistech Ltd and Assess Ireland. Visit our video production page to watch these films and other examples of our work.
Formal research debriefs and detailed reports have their place. However, using video can offer a more engaging way of presenting the findings. Working with market researchers, Irwin Video make films which not only bring consumers to life, but also have the power to convey important messages to its audience more quickly and effectively.
We have recently produced a research documentary with GfK Kynetec, who were asked by one of their clients to produce a film depicting ‘a day in the life of’ a professional pest manager (PPM). The research was conducted with PPM’s in the USA.
Our two-man crew of Andrew and Matty flew out to the US to film 11 interviews across two weeks in New Jersey, Georgia and North Carolina. The filming of each respondent was in two parts: The first part was a sit down interview, conducted by Damon, the Research Director from GfK Kynetec. The second part of the filming involved following the respondent around their workplace or going about their duty in clients’ homes.
For the interview part, the video crew used a portable lighting kit to nicely illuminate the respondent, and set up a fixed boom microphone for good quality audio pick up. Andrew filmed the interviews with a Canon C100 cinema camera. Once the interview was under way, Matty left Andrew to it and used a Canon 5D DSLR camera on a portable rig to film B-Roll shots around the respondent’s office or workshop.
At the end of each filming day, Andrew transferred the interview recordings to an MPEG-4 proxy file: This is a compressed recording with on-screen rolling time-code; it is an easy-to-view file which Damon could take away on a USB pen drive.
Once filming was complete we set about editing the research documentary. Referencing the on-screen time-code information, Damon could easily identify the clips that he wished to consider for inclusion in the final film. Our video editor expertly combined the interview clips with selected B-Roll footage and added music and titles to compliment the film.
We uploaded the draft versions of the film to our secure file sharing server for Damon to download and watch. On the first viewing of the research documentary Damon sent us an email exclaiming “Wow – this looks great! Really, really impressive stuff.”
Using a Client Case Study Video as a Promotional Film:
Irwin Video has recently completed a promotional video for Cheshire based company Core RFID. It features a case study of Industrial Chemicals Limited, explaining how Core RFID’s asset tracking solutions have significantly improved the tracking and maintenance plans of ICL’s 3000 intermediate bulk containers, which they transport to different sites around the UK.
Filming included a day at an ICL site in Selby. Following a safety briefing, our crew first filmed an interview with Darren Sharpe, ICL’s Energy Project Manager. Then, dressed in hi-vis jackets, safety helmets and steel toe-capped boots, the crew had a great time filming ICL workers around the site. This included some time-lapse filming and attaching cameras to a fork lift truck to capture dynamic shots of the bulk containers being moved around. We also had a camera operator filming inside the cab of an HGV and filmed the truck on the roads around Selby.
On a second filming day, we spent some time filming at Core RFID’s offices in Warrington. This included filming an interview with Core RFID’s Technical Sales Director, Richard Harrison, who explained more in detail the service and equipment that they supplied to ICL.
The benefits of a Client Case Study Video
This professionally produced client case study video works as an effective promotional tool for Core RFID, as the video endorsement from one of its customers offers a powerful message to potential new clients. It also benefits ICL, as they too can use the video to show their customers how they use technology to keep track of the whereabouts, maintenance and life span of the containers that they are sending out.
After watching the final cut of the video, Richard Harrison stated “We are all really pleased – it looks excellent. Thanks for all your hard work.”