Using a Client Case Study Video as a Promotional Film:
Irwin Video has recently completed a promotional video for Cheshire based company Core RFID. It features a case study of Industrial Chemicals Limited, explaining how Core RFID’s asset tracking solutions have significantly improved the tracking and maintenance plans of ICL’s 3000 intermediate bulk containers, which they transport to different sites around the UK.
Filming included a day at an ICL site in Selby. Following a safety briefing, our crew first filmed an interview with Darren Sharpe, ICL’s Energy Project Manager. Then, dressed in hi-vis jackets, safety helmets and steel toe-capped boots, the crew had a great time filming ICL workers around the site. This included some time-lapse filming and attaching cameras to a fork lift truck to capture dynamic shots of the bulk containers being moved around. We also had a camera operator filming inside the cab of an HGV and filmed the truck on the roads around Selby.
On a second filming day, we spent some time filming at Core RFID’s offices in Warrington. This included filming an interview with Core RFID’s Technical Sales Director, Richard Harrison, who explained more in detail the service and equipment that they supplied to ICL.
The benefits of a Client Case Study Video
This professionally produced client case study video works as an effective promotional tool for Core RFID, as the video endorsement from one of its customers offers a powerful message to potential new clients. It also benefits ICL, as they too can use the video to show their customers how they use technology to keep track of the whereabouts, maintenance and life span of the containers that they are sending out.
After watching the final cut of the video, Richard Harrison stated “We are all really pleased – it looks excellent. Thanks for all your hard work.”