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Car Clinic Filming and AV across the world

Irwin Video have been very busy with car clinic filming in 2017. We have been as far east as Shanghai and as far west as Los Angeles. In June, we worked on our first car clinic filming project in the beautiful city of Copenhagen. The departure board in the picture shows just some of the trips we’ve made this year. Of course, being based in England, the majority of projects that Irwin Video support are here in the UK.

For those who have not heard of car clinics, they are market research events, commissioned by a car manufacturer, where suitable respondents are invited to provide their opinions on new and forthcoming vehicles.

The event is often held in a large venue, such as a an exhibition hall or film studio. Focus groups and in-depth interviews are often conducted as part of the project.

Unlike focus groups in viewing facilities where the entire discussion takes place around a table, respondents at car clinics are invited to walk around, getting in and out of several different vehicles. With clients eager to hear what everyone thinks of their new automotive ideas and researchers keen to capture valuable killer quotes for their post-fieldwork presentation, it is our job to make sure that we film and record high quality video and audio of all respondent reaction. Not only film, but also transmit the video signal to a client viewing room tucked away somewhere in the venue.

Our Car Clinic Filming and AV Service

We provide a fully HD service, from the cameras to the large screen TVs or projectors in the viewing room. For safe mobile filming we use encrypted wireless video transmission.

We use high grade, long range radio microphones and sound desk equipment for excellent sound pick-up.

Clients listen using digital, wireless headsets. For projects where a translator is required, we provide simultaneous translation equipment. Listeners can easily tune their headsets to listen to their preferred audio channel.

Our camera operators have wireless talk-back headsets so instructions can be passed quickly from clients via our AV desk.

Whilst our master video recordings are of high quality, we also make a compressed version, so clients can quickly take away the video files at the end of clinic, not having to wait for large file transfers.

We offer a secure live video web-streaming service, so clients can watch the focus groups remotely.

And for projects which involve drive tests, we provide professional grade in-car mini cameras and microphones. In addition, we provide a unique live-link service from the moving vehicles so clients in the viewing room can watch the drive test as it happens.

Contact us for more information of our car clinic filming and AV service.

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A Busy Month of Car Clinic AV

The Irwin Video crews have been very busy this month providing car clinic AV services. This weekend we have been working on two car research events, one in London and one in Düsseldorf. This totals five car clinics for us this month, including one crew flying out to work on an event in Dubai.

Car Clinic AV Services

Our car clinic AV services include:

  • Operated or Static Camera HD Filming of focus groups and depth interviews
  • Secure wireless mobile filming, useful for filming around vehicles in a car clinic setting
  • High quality radio microphones for all respondents and moderator
  • Audio / Video link to Clients Viewing area: Large screen HD TV monitors and multi-channel digital wireless headphones
  • Simultaneous interpretation equipment for projects requiring live translation
  • Professional grade in-car mini cameras
  • High quality MP4 video recordings and MP3 audio recordings delivered on site
  • High specification HD TVs and projection systems for displaying 2D stimulus
  • Secure, low cost video web streaming

Car clinics are an effective means of conducting automotive research, both quantitative and qualitative, in a controlled environment. Irwin Video have been providing car clinic AV services for over 10 years. The majority of projects that we work on are in the UK, but we have also travelled to other countries to provide AV technique for car clinics. These include France, Germany, Ireland, Italy, Russia, USA, China and UAE.

Car clinic AV

Irwin Video crew Eddie and Andrew visit the Burj Khalifa during a recent project in Dubai

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Market Research Filming in Viewing Facilities

Irwin Video provide many market research filming services including focus group filming and web streaming, in-depth interview filming, vox-pop filming and we produce consumer insight films. Often, focus group filming is required when the focus group is taking place in a hotel conference room and a video link is required to display the video on a TV screen watched by clients in a close by room. The focus group recordings are also used as an aide memoir for the researcher. Sometimes the video of the focus groups are used to produce a video summary of findings.

Last week and this, Irwin Video have been filming focus groups in viewing facilities in the UK and Germany. Of course viewing facilities usually include a DVD recording of the focus group in their price, so why bring in a professional camera operator? This goes back to the researcher using video to report their findings. Whilst the DVD recording at the viewing facility will suffice in some situations, professionally filmed focus groups can offer much more engaging viewing, with close-up filming of the respondents. Our video recordings are high definition and of a much crisper quality. And we ensure high quality sound pick-up by using more and well positioned microphones.  In addition, the researcher goes away with a copy of the recordings in high quality MPEG-4 format, all on a USB pen drive: This makes storing, sharing and viewing the files much more convenient than a set of DVDs.

Last week our camera operator Andrew was market research filming at Aspect Viewing in Cheshire, followed by The White Rooms in Hertfordshire. This week he is continuing the project in Germany at Quovadis Test Studio in Cologne.  As well as filming the focus groups in Cologne, Andrew is also installing simultaneous interpretation equipment so that a translator can interpret for clients and researchers watching the focus group. A recording of the English interpretation is also being made.

The researchers will later use the video files to analyse the research and select key quotes which they would like to include in their video report. Irwin Video will then compile the clips ready to be inserted in to a presentation.