Irwin Video have been very busy with car clinic filming in 2017. We have been as far east as Shanghai and as far west as Los Angeles. In June, we worked on our first car clinic filming project in the beautiful city of Copenhagen. The departure board in the picture shows just some of the trips we’ve made this year. Of course, being based in England, the majority of projects that Irwin Video support are here in the UK.
For those who have not heard of car clinics, they are market research events, commissioned by a car manufacturer, where suitable respondents are invited to provide their opinions on new and forthcoming vehicles.
The event is often held in a large venue, such as a an exhibition hall or film studio. Focus groups and in-depth interviews are often conducted as part of the project.
Unlike focus groups in viewing facilities where the entire discussion takes place around a table, respondents at car clinics are invited to walk around, getting in and out of several different vehicles. With clients eager to hear what everyone thinks of their new automotive ideas and researchers keen to capture valuable killer quotes for their post-fieldwork presentation, it is our job to make sure that we film and record high quality video and audio of all respondent reaction. Not only film, but also transmit the video signal to a client viewing room tucked away somewhere in the venue.
Our Car Clinic Filming and AV Service
We provide a fully HD service, from the cameras to the large screen TVs or projectors in the viewing room. For safe mobile filming we use encrypted wireless video transmission.
We use high grade, long range radio microphones and sound desk equipment for excellent sound pick-up.
Clients listen using digital, wireless headsets. For projects where a translator is required, we provide simultaneous translation equipment. Listeners can easily tune their headsets to listen to their preferred audio channel.
Our camera operators have wireless talk-back headsets so instructions can be passed quickly from clients via our AV desk.
Whilst our master video recordings are of high quality, we also make a compressed version, so clients can quickly take away the video files at the end of clinic, not having to wait for large file transfers.
We offer a secure live video web-streaming service, so clients can watch the focus groups remotely.
And for projects which involve drive tests, we provide professional grade in-car mini cameras and microphones. In addition, we provide a unique live-link service from the moving vehicles so clients in the viewing room can watch the drive test as it happens.
Contact us for more information of our car clinic filming and AV service.