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Car Clinic Filming and AV across the world

Irwin Video have been very busy with car clinic filming in 2017. We have been as far east as Shanghai and as far west as Los Angeles. In June, we worked on our first car clinic filming project in the beautiful city of Copenhagen. The departure board in the picture shows just some of the trips we’ve made this year. Of course, being based in England, the majority of projects that Irwin Video support are here in the UK.

For those who have not heard of car clinics, they are market research events, commissioned by a car manufacturer, where suitable respondents are invited to provide their opinions on new and forthcoming vehicles.

The event is often held in a large venue, such as a an exhibition hall or film studio. Focus groups and in-depth interviews are often conducted as part of the project.

Unlike focus groups in viewing facilities where the entire discussion takes place around a table, respondents at car clinics are invited to walk around, getting in and out of several different vehicles. With clients eager to hear what everyone thinks of their new automotive ideas and researchers keen to capture valuable killer quotes for their post-fieldwork presentation, it is our job to make sure that we film and record high quality video and audio of all respondent reaction. Not only film, but also transmit the video signal to a client viewing room tucked away somewhere in the venue.

Our Car Clinic Filming and AV Service

We provide a fully HD service, from the cameras to the large screen TVs or projectors in the viewing room. For safe mobile filming we use encrypted wireless video transmission.

We use high grade, long range radio microphones and sound desk equipment for excellent sound pick-up.

Clients listen using digital, wireless headsets. For projects where a translator is required, we provide simultaneous translation equipment. Listeners can easily tune their headsets to listen to their preferred audio channel.

Our camera operators have wireless talk-back headsets so instructions can be passed quickly from clients via our AV desk.

Whilst our master video recordings are of high quality, we also make a compressed version, so clients can quickly take away the video files at the end of clinic, not having to wait for large file transfers.

We offer a secure live video web-streaming service, so clients can watch the focus groups remotely.

And for projects which involve drive tests, we provide professional grade in-car mini cameras and microphones. In addition, we provide a unique live-link service from the moving vehicles so clients in the viewing room can watch the drive test as it happens.

Contact us for more information of our car clinic filming and AV service.

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Filming and AV for Car Clinics

Filming and AV for Car Clinics

Irwin Video specialise in providing car clinic AV and focus group filming. We have provided car clinic AV support for many different market research companies. We work on automotive research projects in the UK and for multi-market projects around the world.

Filming Services & AV for Car Clinics:

  • Operated or Static Camera HD Filming of focus groups and depth interviews
  • Secure wireless mobile filming, useful for filming around vehicles in a car clinic setting
  • High quality radio microphones for all respondents and moderator
  • Audio / Video link to Clients Viewing area: Large screen HD TV monitors and multi-channel digital wireless headphones
  • Simultaneous interpretation equipment for projects requiring live translation
  • High quality MP4 video recordings and MP3 audio recordings delivered on site
  • Professional grade in-car mini cameras
  • High specification HD TVs and projection systems for displaying stimulus
  • Secure, low cost video web streaming

Car Clinic Filming

Car clinic filming

Car clinic filming

Irwin Video specialise in providing car clinic AV and focus group filming. We have provided car clinic AV support for many different market research companies. We work on automotive research projects in the UK and for multi-market projects around the world.

Our car clinic AV technique involves focus group filming, including wireless mobile filming for when the respondents are required to discuss whilst walking around vehicles. Filming can be either single or multi-camera and we include radio microphones for all respondents to achieve great sound quality. At the end of the event, we provide high quality MP4 video recordings for the research team and clients to take away on USB pen drives.

HD video link

HD video link and digital wireless headphones in the viewing room

Video Links & Web Streaming for Car Clinics

More often than not, researchers and clients will want to watch the focus groups from a client viewing room. For this we provide a HD video link to a large LED TV or HD projector. Clients listen in to the discussion using our digital wireless headphones. If simultaneous interpretation is required, we provide the necessary equipment to facilitate this. Viewers can then select the appropriate channel on their headsets to listen to either the local language or the interpreter.

We can also provide secure live video web streaming from car clinics so clients can log-in and watch remotely. See Web Stream Your Research.

Drive-Test Filming

For car clinic AV projects that require dynamic evaluation, we install high quality dash mounted cameras and microphones. We even have the technology to be able to live web stream the drive so clients can watch from the comfort of a client viewing room or indeed their own office/home. See Live video link for further information.

Large Screen Projection

For clinics that require respondents to evaluate 2D images of vehicles, we can supply and install a large screen video projection system.

Large screen projection for market research

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Conference Filming at The London Cardiac Arrest Symposium

Conference filming and web-streaming represents a large part of what Irwin Video offer. This week we have been filming at the London Cardiac Arrest Symposium held at the impressive Royal Geographical Society buildings in Kensington, London.

We filmed 12 speakers and captured their presentation material in high definition. The final edited videos display a split screen showing both the presenter and their presentation. The films offer an opportunity for doctors, nurses, paramedics and resuscitation officers who were unable to attend to update their knowledge in important areas of cardiac arrest management.

In addition to filming the presentations, we filmed the event sponsor’s stand and general shots of the event to create a short highlights film which is used by the sponsor to promote future events.

For events and conference filming, we often use two or three HD cameras. We take a data feed direct from the presenters laptops to make a high quality recording of their Powerpoint presentations and video material. When appropriate, we use wireless transmitters attached to the camera when we need to send a video signal without using cables and we utilise a wireless talkback system for cable-free communication between the camera operators and vision mixer operator.

For some events, we provide live video web streaming. We can even provide web streaming from locations where connection to the internet locally is problematic. See Web-streaming using Teradek Bond for more information

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A Busy Month of Car Clinic AV

The Irwin Video crews have been very busy this month providing car clinic AV services. This weekend we have been working on two car research events, one in London and one in Düsseldorf. This totals five car clinics for us this month, including one crew flying out to work on an event in Dubai.

Car Clinic AV Services

Our car clinic AV services include:

  • Operated or Static Camera HD Filming of focus groups and depth interviews
  • Secure wireless mobile filming, useful for filming around vehicles in a car clinic setting
  • High quality radio microphones for all respondents and moderator
  • Audio / Video link to Clients Viewing area: Large screen HD TV monitors and multi-channel digital wireless headphones
  • Simultaneous interpretation equipment for projects requiring live translation
  • Professional grade in-car mini cameras
  • High quality MP4 video recordings and MP3 audio recordings delivered on site
  • High specification HD TVs and projection systems for displaying 2D stimulus
  • Secure, low cost video web streaming

Car clinics are an effective means of conducting automotive research, both quantitative and qualitative, in a controlled environment. Irwin Video have been providing car clinic AV services for over 10 years. The majority of projects that we work on are in the UK, but we have also travelled to other countries to provide AV technique for car clinics. These include France, Germany, Ireland, Italy, Russia, USA, China and UAE.

Car clinic AV

Irwin Video crew Eddie and Andrew visit the Burj Khalifa during a recent project in Dubai

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Focus Group Web Streaming

Irwin Video’s low-cost focus group web streaming service has been designed specifically for market research projects. We can securely web stream your focus groups, depth interviews and vox-pops from a hotel, viewing facility, recruiter’s home or wherever you decide to conduct your research project. We can offer focus group web streaming from anywhere, even venues where there is no broadband internet or the connection speed is inadequate. Your clients can then watch the live web stream on their laptop, iPad or iPhone, from the convenience of their own office or the comfort of their own home.

Focus Group Web Streaming

Live Video Web Streaming for Market Research

On the day of the fieldwork, one of our video technicians will set-up the recording and web-streaming equipment at the venue. They will then remain on site to monitor the web stream and operate the camera, if required. After the groups/IDIs have finished, they will hand over the HD video recordings on a USB pen drive for the moderator to take away.

Web Streaming Features

  • Secure Log-in
  • HD Video and Audio
  • Viewer Chat Facility
  • Viewable on Apple devices
  • Stream from Anywhere

High Quality Picture & Sound

Irwin Video have been filming focus groups and other qualitative research projects for over ten years. We use HD video cameras, which can be either static to show a wide shot of the group, or operated for close up filming. We also use the most appropriate microphones for good quality sound pick-up. Viewers with a good internet connection will be able to watch the web stream in high quality: For those with a slower connection, the web stream will automatically drop to a lower quality to avoid buffering.

Focus Group Web Streaming

Viewer portal showing live web stream with chat facility

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Fourth Promotional Video for Cheshire based Company

Irwin Video have completed the fourth promotional video in a series of films for CoreRFID. Cheshire based CoreRFID have been very pleased with the series of promotional films that we have produced for them. This year alone, CoreRFID have commissioned four case study films which show how their clients benefit from their RFID products and services.

The latest promotional film case studies Street CraneXpress, a Sheffield based company which uses CoreRFID’s CheckedOK for its lifting equipment inspection system.

Filming the Promotional Video

Filming took place at Street CraneXpress’s offices and workshop. Director Eddie Irwin and camera operator Steven Thomas began with filming an interview with James Eastwood, the Operations Manager at SCX. The crew then staged a number of scenes which included filming one of SCX’s engineers inspecting crane equipment. A SCX employee was also drafted in to play the role of a customer.  One of the shots involved mounting a camera to a hoist and lowering the camera towards the engineer on the ground.

Promotional Video for Cheshire Based CoreRFID

A crane mounted camera was used in the case study film for CoreRFID

Some additional filming was later arranged at CoreRFID’s offices in Warrington, to film a brief interview Richard Harrison, their Technical Sales Director.

Editing the Film

At the editing stage, the answers from the interview with James were carefully edited to create the narrative for the film. Shots from the engineer and customer scenes were creatively overlaid. Music and titles were then added to produce a highly engaging and informative promotional video.

This promotional film was the fourth in a series of case study films produced for CoreRFID this year. The first case study film was filmed in Selby, North Yorkshire, and featured CoreRFIDs asset management tracking system used by Industrial Chemicals Limited. In the summer, we travelled to Ireland to film a further two case study films with Hoistech Ltd and Assess Ireland. Visit our video production page to watch these films and other examples of our work.

 

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Web Streaming Focus Groups from Any Location

Irwin Video have today been web streaming focus groups from Sutton Coldfield in the Midlands. The project was for London based Voodoo Research, from a hotel which couldn’t offer a sufficient broadband connection for web streaming focus groups. However, with our mobile transmission equipment we were able to deliver a high quality, uninterrupted live video stream to remote viewers.

Irwin Video have been web streaming focus groups for several years now, from many places across the UK and Europe. The recent addition of our mobile transmission equipment to our web streaming kit allows us to web stream focus groups from any location, whether that be a hotel, a shopping centre, a recruiters home or on the street. Our aim has always been to offer a high quality, low cost option for web streaming focus groups and other types of qualitative research. Now we can offer this service from any location, so the worry of whether a venue has a suitable internet connection is removed.

Focus-Group-Camera2How it all works

Our technician arrives on site on the day of the web stream to set up a compact HD video camera, several high quality microphones and the web streaming equipment. If the local broadband is not suitable, we will also install a mobile transmitter. This is a small piece of equipment, with only a tidy and compact antenna visible. The antenna is usually positioned outside or attached to the window. The transmitter works by combining multiple 3G and 4G mobile signals across all of the cellular networks. Using the high speed mobile uplink that this achieves, we are able to web stream focus groups with a high picture and audio quality. With testing, this all takes less than two hours to set up. About ten minutes before the start of the research the web stream goes live.

Mobile Web Streaming Antenna

Mobile Web Streaming Antenna

Remote viewers will then be able to log in and watch the web stream via our website, using the log-in details that we will have sent a few days earlier. Viewers can watch on ipads and iphones, as well as laptop and desktop computers. Whilst watching the web streaming focus groups, viewers have the option to use the ‘chat’ feature of the web page as a way of sending messages to other viewers.

After the focus groups have finished, the on-site technician provides the moderator with a USB pen drive containing the HD video files of the groups.

We use several mini table microphones and an audio mixer to achieve high quality sound

We use several mini table microphones and an audio mixer to achieve high quality sound

 

 

 

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Conference Filming: The Labour Leadership Hustings

Events and conference filming is a service provided by Irwin Video. This week, we have been conference filming at the GMB Annual Delegate Meeting in Dublin where the five declared candidates for the Labour Party leadership addressed the trade union, before taking questions from among the 500 delegates.

Working for event management and AV specialist T5 Event Media, we supplied a multi-camera and vision mixing set-up along with crew.  The output from our vision mixer fed large screen HD projectors within the conference hall and multiple TV screens around the CityWest venue. Our conference filming was also viewed by a wider audience via live webcasting. We also make MPEG-4 video recordings of the entire five day event which the union use for archive purposes.

Events and Conference Filming

Irwin Video film many different types of events throughout the year from single camera, one day seminars to large venue conferences.  Our conference filming service can include:

  • Single camera or multi-camera coverage
  • Live web-casting
  • Wireless HD video transmission
  • Data capture for webinars
  • Twitter integration
  • HD large screen video projection
  • On-site editing for conference highlights
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Making a Research Documentary

Formal research debriefs and detailed reports have their place.  However, using video can offer a more engaging way of presenting the findings. Working with market researchers, Irwin Video make films which not only bring consumers to life, but also have the power to convey important messages to its audience more quickly and effectively.

We have recently produced a research documentary with GfK Kynetec, who were asked by one of their clients to produce a film depicting ‘a day in the life of’ a professional pest manager (PPM). The research was conducted with PPM’s in the USA.

Our two-man crew of Andrew and Matty flew out to the US to film 11 interviews across two weeks in New Jersey, Georgia and North Carolina. The filming of each respondent was in two parts: The first part was a sit down interview, conducted by Damon, the Research Director from GfK Kynetec. The second part of the filming involved following the respondent around their workplace or going about their duty in clients’ homes.

'A day in the life' research documentary

For the interview part, the video crew used a portable lighting kit to nicely illuminate the respondent, and set up a fixed boom microphone for good quality audio pick up. Andrew filmed the interviews with a Canon C100 cinema camera. Once the interview was under way, Matty left Andrew to it and used a Canon 5D DSLR camera on a portable rig to film B-Roll shots around the respondent’s office or workshop.

At the end of each filming day, Andrew transferred the interview recordings to an MPEG-4 proxy file: This is a compressed recording with on-screen rolling time-code; it is an easy-to-view file which Damon could take away on a USB pen drive.

Once filming was complete we set about editing the research documentary. Referencing the on-screen time-code information, Damon could easily identify the clips that he wished to consider for inclusion in the final film. Our video editor expertly combined the interview clips with selected B-Roll footage and added music and titles to compliment the film.

We uploaded the draft versions of the film to our secure file sharing server for Damon to download and watch. On the first viewing of the research documentary Damon sent us an email exclaiming “Wow – this looks great!  Really, really impressive stuff.”

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Live Video-Link from a Moving Vehicle

For our qualitative researcher friends in the world of automotive research, you might be interested to know that we have some new equipment that allows us to provide a live video link from a moving vehicle. For car research projects with drive test evaluation, researchers and clients can sit comfortably in a central location viewing room, or indeed at their home/office, to watch the research unfold as it happens. We have successfully demonstrated the live video link at a car clinic event held in London, conducted by market research company MM-Eye.

The YouTube link below provides a demonstration of the equipment installation and a sample of the received transmission.

The transmitter uses multiple 3G & 4G mobile signals across all the cellular networks to send the high quality video stream. This means we can stream from anywhere that has sufficient mobile coverage.

Automotive Research Filming Services provided by Irwin Video

Irwin Video have been providing automotive research filming and AV services since 2005. We have worked on many car clinic events held in the UK, as well as Europe, China and the USA.  We supply the camera equipment and crews to film focus groups and we set up video links so clients can watch the groups from a viewing room.

In most cases, filming focus groups discussing cars involves following the respondents in and around prototype and reference vehicles, so we need to supply cameras with mobile capability. To do this safely and securely, we fit a HD video transmitter to our camera which sends an encrypted wireless video signal to the viewing room. We also fit radio microphones to the respondents to achieve high quality audio pick-up.

Clients and researchers in the viewing room watch the discussion groups on a large screen and listen using digital wireless headphones. In addition to recording focus groups and providing an AV relay, Irwin Video also provide the following:

  • Simultaneous interpretation equipment for projects requiring a translator
  • Video clip editing
  • Ethnographic interview filming
  • Live video web-streaming
  • In-car cameras for drive test evaluation
  • Full HD video projection to display ‘full size’ vehicles on a large projector screen
  • LCD / Plasma / LED TVs to display stimulus
  • High-spec laptops
  • MP3 recorders
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Filming a Client Case Study Video

Using a Client Case Study Video as a Promotional Film:

Irwin Video has recently completed a promotional video for Cheshire based company Core RFID.  It features a case study of Industrial Chemicals Limited, explaining how Core RFID’s asset tracking solutions have significantly improved the tracking and maintenance plans of ICL’s 3000 intermediate bulk containers, which they transport to different sites around the UK.

Filming included a day at an ICL site in Selby. Following a safety briefing, our crew first filmed an interview with Darren Sharpe, ICL’s Energy Project Manager. Then, dressed in hi-vis jackets, safety helmets and steel toe-capped boots, the crew had a great time filming ICL workers around the site. This included some time-lapse filming and attaching cameras to a fork lift truck to capture dynamic shots of the bulk containers being moved around. We also had a camera operator filming inside the cab of an HGV and filmed the truck on the roads around Selby.

On a second filming day, we spent some time filming at Core RFID’s offices in Warrington. This included filming an interview with Core RFID’s Technical Sales Director, Richard Harrison, who explained more in detail the service and equipment that they supplied to ICL.

The benefits of a Client Case Study Video

This professionally produced client case study video works as an effective promotional tool for Core RFID, as the video endorsement from one of its customers offers a powerful message to potential new clients. It also benefits ICL, as they too can use the video to show their customers how they use technology to keep track of the whereabouts, maintenance and life span of the containers that they are sending out.

After watching the final cut of the video, Richard Harrison stated “We are all really pleased – it looks excellent. Thanks for all your hard work.”

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Translation Equipment for Research Projects

In addition to our usual filming for research services, Irwin Video also provide translation equipment, including interpreters consoles and multi-channel delegate headsets.  A recent car-clinic event in France gave us a chance to unveil our new simultaneous interpretation console, which will only enhance our reputation for providing interpreters with good quality sound.

Whilst the majority of our research filming services are for projects in the UK, we have worked on many overseas projects requiring simultaneous interpretation, in countries including France, Italy, Germany, Spain, Sweden, Turkey and China.  Occasionally, research projects in the UK also require translation equipment when respondents are flown in from abroad, or when clients from overseas would like to listen to simultaneous interpretation of the focus groups in their native language.

Irwin Video provide professional grade microphones, William Sound IC-2 Interpreters Consoles and William Sound Digiwave wireless headsets. The Digiwave system can accommodate up to 14 channels of audio. Using our wireless digital audio headsets, clients and researchers watching in the viewing room can choose to listen to the live sound in the local language or alternatively listen to the simultaneous interpretation.

Whether you require translation equipment for a research project or simultaneous interpretation equipment for any other type of event, please do not hesitate to contact us if you require any further information or a quotation.